What is the difference between the two? The first is “handmade” using organic indexing techniques, the second is managed by means of all those payment platforms that are useful for achieving visibility in a segmented way.
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SEO, definition and contents
The word SEO is the acronym of Search Engine Optimization. It is a set of actions that is carried out to improve the position in an organic way. The search engine is fundamental, identifying a series of keywords and increasing the probability of visits. In practice, the website must be treated to be valid in the eyes of Google to produce the appropriate answer. To do this the search engine analyzes a series of endless variables such as the quality of the content, the use of keywords within the web pages.
SEM, definition and contents
SEM stands for Search Engine Marketing and covers all those activities related to sponsored positioning. Put simply, to improve the visibility of the website on search engines, the aim is to “sponsor”. The SEM activity identifies the best tools to do this and checks them via web analysis. In short, if with the SEO we try through activities and techniques to be suitable for Google, with SEM we pay the search engine to have high levels of visibility in an immediate way.