Dynamic website is a recent thing. If you remember the websites from the 90’s, they were mostly static in nature. The web has evolved to a point where it can now be used as an operating system. Without going into the technicalities of what makes a website static and dynamic, we want to give you an idea of what purpose they each serve. Most importantly, why a dynamic website is generally better for your business. A marketing website or a dynamic website is better suited for your business than a static website. Here’s why
Let’s look at what a dynamic website allows you to do.
- Targeted Audience. You need to have websites that are audience oriented. A contextual ad system focuses on particular keywords, targeting one particular set of audience. These advanced search results are based on the context present on your page, the user history and basis of the ads displayed. Contextual marketing is a technique based on results we obtain from searched items and browsing activities. That way, you are able to provide the EXACT information a customer is looking for.
- Talk TO your customer, not at them! Your website is not a brochure! There is a lot of difference between a customer profile and a customer persona. Get into your customer mindset, think like them and design a site around that. Delivering the right content to the right audience makes a great impact on your ranking as a website.
- Dynamic website lets you converse with your customer. Have a strategy to build conversations with your customers. This will not only let you establish your expertise better but also allows the customer to establish a better relationship. This is much better than a boring contact information displayed.
- Capture user information. Besides the live chats, any further queries can be tackled later, for which you would need their information to get back. Contact forms are a great way of building your database with customer information.
- Lead generation through landing pages. The purpose of a landing page is to collect user information in exchange for your newsletters, podcasts, webinars, ebooks and more. The page must contain one catchy message and no other external links. This page can be dynamic to the extent that if it’s a customer revisiting the page, you would display different content as compared to a first timer
- Conversion optimisation. The whole point is to get the audience to convert to potential customers. The call-to-action button must be of a vibrant colour, have a clear headline, or add a catchy video on this page and the word ‘FREE’ if you can include that.
- Content Management. With so much focus on dynamic content, you must have the ability to change your dynamic website frequently. If you have to run to a developer every time you want to add a new line of text, it’s going to be tedious. WordPress, with it’s easy dashboard and Word-like text editor, gives you the power to make changes.